What to include in your album submission
A common error that I see bands going the “do it yourself” promotion route is a failure to include any information whatsoever about them.
No bio, no album credits, nothing. I’ve had some bands tell me that they want “the music to speak for itself” or to “maintain a mystique” but in reality this is just a cop out for being lazy and unprofessional.
While I can understand wanting the music to speak for itself, the thing is that at least a little bit of information needs to be sent along with the album itself. While you may not feel that you have the skills to write a fancy bio yourself, you can minimally include the following info:
This is important so that the publication in question knows if your music is even suitable for them. If a metal journalist takes the time to download your album and then finds out that you’ve sent them a rap album that journalist is going to be pissed off.